You also have to project yourself as a professional who can be trusted to do the job on time and within budget. You have to strike the right balance so that your website visitors can connect and appreciate not just your work but connect with you at a personal level as well. Getting the tone and vibe right should be a significant consideration while creating an online website. As a creative professional, your online portfolio website represents you and your personality. Online portfolios are not just for showcasing your work. You can also use your portfolio website for building your reputation in a particular area or for general networking with other people interested in what you do. Some portfolios aren't set up for potential clients or employers in mind, as the creators want to share their work, receive feedback from their peers, or show friends and family. Get inspiration from these online portfolio examples. Going forward with your planning, you'll now have a clear picture of what your target audience looks like and be more able to speak directly to them. The critical elements of this strategy include a clear idea of who you're marketing to and the best ways to go about it. Always ask yourself, does this help communicate my vision? If an artwork or image doesn't help tell that story, then it should not be included. Start with a big-picture idea of what you want to communicate and what you want the world to know about you. A vital element of the creation process is picking out exactly what you want to say and how you want to say it. Many creators try to say too much with their online portfolio websites.
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